Builder · Visionary · Pioneer

I've spent 20 years building the platforms marketers depend on. Now I'm building what replaces them.

WebinarJam. Kartra. Groove. $175M in revenue. 250,000 customers. And the thing I'm building now makes all of it look like version 1.0.

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Mike Filsaime

Since 2006

First $1M Launch

2nd marketer in history

$175M+

Revenue Generated

250K+

Customers Served

3M+

Email Subscribers

20+

Years Building

As seen on CBS | NBC
Featured Video

The Mike Filsaime Story

A candid look at the path from early launches to building the platforms, companies, and ideas that shaped modern digital marketing.

Watch it here on the page

My Story

Every product I've ever built started with one question: What should marketing look like five years from now?

In 2006, I became the second marketer in history to generate $1 million from a single product launch. Not because I had the biggest audience or the best product — but because I understood something others didn't: the way people buy was about to change, and the marketers who built the infrastructure for that change would win.

That insight led me to build WebinarJam — the platform that turned live webinars into the #1 selling tool in digital marketing. Then EverWebinar, which automated the entire process. Then Kartra, the first true all-in-one marketing platform. Then Groove, which took it even further.

Every single time, I saw the shift before others did. And every time, I built the platform that made the shift possible.

"AI isn't just another tool. It's the end of marketing as we know it."

Today, the shift is bigger than anything that came before. I'm not talking about "AI-assisted" marketing. Not chatbots. I'm talking about autonomous AI agents that plan your campaigns, write your copy, design your pages, launch your ads, and optimize everything — in real time, without you lifting a finger.

I call it agentic marketing. And I'm not just talking about it — I'm building it right now with Scale.gg, ScalePay, and ClickCampaigns.

The next 24 months will separate the marketers who adapt from those who become irrelevant. I intend to be on the right side of that line — and bring as many people with me as I can.

Two Decades of Building

Everything I've Built

From the first million-dollar launch to the AI revolution — a track record of seeing what's next and building it before anyone else.

2006

ButterflyMarketing

Pioneered viral marketing systems before "going viral" was a concept. One of the earliest automated referral engines in digital marketing.

2006

First $1M Product Launch

Became the 2nd marketer in history to hit $1M from a single launch — then went on to create more million-dollar launches than any marketer alive.

2009

Launch Tree

Co-created with Anik Singal. The gold standard for funnel optimization — still one of the most respected frameworks in the industry.

2014

WebinarJam

Built the platform that made live webinars the #1 selling tool in digital marketing. Used by tens of thousands of marketers worldwide.

2015

EverWebinar

The automated webinar platform that let marketers sell 24/7. Turned a live event into an evergreen revenue machine.

2017

Kartra

The first true all-in-one marketing platform — pages, email, memberships, checkout, helpdesk, calendars — all in one system.

2020

GrooveDigital

Co-founded the next evolution of the all-in-one platform — CRM, marketing automation, and digital sales tools at massive scale.

2009 – Present

Marketers Cruise

17+ consecutive years. The longest-running marketing networking event in the industry. Every year on the water, every year legendary.

2025

Shelby Oaks FILM

Executive Producer. A feature film directed by Chris Stuckmann — because building things that matter isn't limited to marketing.

2026 – Present Scale.gg Everything I've built, rebuilt for the AI era — one agent-native marketing suite, with ScalePay as the flagship. See what I'm building now
What I'm Building Now

The Agentic Marketing Ecosystem

Everything I've built led here. Today, it all comes together in one place: Scale.gg.

Live now

Scale.gg

The world's first agent-native all-in-one marketing platform.

Twenty years of building WebinarJam, Kartra, and Groove — rebuilt from the ground up for the AI era. 29 apps, one login, and AI agents that do the work. Run it yourself, with the AI sidecar, or straight from Claude Code and Codex.

  • ScalePay
  • ClickCampaigns
  • Click Ads
  • PageBuilder
  • MailBaser
  • Courses.gg
  • +23 more
Explore Scale.gg
Flagship

ScalePay

Your product. Your checkout. Your next sale.

Turn what you create into something you can sell. ScalePay builds your offer, sales flow, and checkout, takes the payment, and gives affiliates the links, assets, and reporting to promote it.

scalepay.gg
AI marketing team

ClickCampaigns

22 AI specialists. One campaign. Minutes.

A copywriter, a designer, a media buyer, an email strategist — all AI agents, all working on your campaign at the same time. They plan it, build it, and never sleep.

clickcampaigns.ai
Inside ClickCampaigns

Click Ads

Your whole Facebook campaign, step by step.

A guided wizard that turns your brand into ready-to-run Facebook ads — the words, the designs, the landing pages, and the follow-up emails. Nothing goes live until you say so.

scale.gg/click-ads
Learn it live

Winning With AI — The Official Live AI Seminar Series

Join Mike Filsaime live and discover practical ways to use AI to grow your business, improve productivity, and advance your career.

Explore Winning With AI
Since 2009
The Event · 17+ Years

Marketers Cruise

The only marketing event where the deals happen at the pool deck, the connections last a lifetime, and the ocean views aren't a metaphor.

The longest-running marketing networking event in the industry. 17+ consecutive years. Every year on the water, every year legendary.

17+Consecutive years
2009First sailing
Explore Marketers Cruise

What They Say About Mike

"I deeply, deeply appreciate the fact that you took the time to give me your marketing insights. I don't take that lightly... least of all someone with your level of caring and insight and marketing genius."

Tony Robbins

Tony Robbins

Life & business strategist

"Nobody, and I mean nobody, knows how to take a raw rookie online and show them the specific steps to make money fast better than Mike Filsaime. He'll not only make it simple, he'll make it very profitable."

Rich Schefren

Rich Schefren

Internet marketing pioneer

Speaking & Keynotes

On Stage &
On Camera

Current keynote: "The Agentic Marketing Revolution"

How autonomous AI agents are collapsing weeks of marketing into hours — and why the next 24 months will separate the winners from everyone else. A talk for marketers, founders, and anyone who wants to understand what's actually coming.

Book Mike to Speak Watch Keynotes

The Marketers Who Win
Aren't Using AI Tools.

They're deploying AI agents. I've built the platforms. I've done the launches. Now I'm building the agents that do it all — and you can be part of it.

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